Scottish Tourism Alliance AGM & Autumn Conference

The Scottish Tourism Alliance (STA) AGM & Autumn Conference will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to catch up with colleagues and create new connections.

Their carefully curated programme has been designed to support and empower the tourism and hospitality industry, and all those connected to it, to thrive in the present but also well into the future, as they collectively work to deliver on Scotland’s vision to be a leader in 21st century tourism.

Whether you’re a business owner or manager, supplier or aspiring leader, this is an unmissable event, with attendees given access to the latest insights, trends and forecasts for travel and hospitality, the economy, and policy as well as an update on Scotland Outlook 2030, Scotland’s National Tourism Strategy. They will also benefit from invaluable advice and actionable learnings both for tackling challenges and capitalising opportunities that they may be facing in the industry now and in the future.

**Speakers already confirmed** include leading communications practitioner, Cathy MacDonald, Digital Marketing and Technology evangelist Stephen Whitelaw, and Minister for Small Business, Innovation, Tourism and Trade, Richard Lochhead MSP.

This year’s event will also feature an exhibitor hall, with the chance to meet with suppliers and supporters of the industry. For more information on becoming an exhibitor, please email events@stalliance.co.uk.