How to Run a Rural Campaign

This two day workshop will equip each participant with the skills to bring about change at a local or national level.

Participants will gain an understanding of:

• The elements of a successful campaign.
• Why campaigning is important.
• How to develop a campaign strategy – from identifying the issue to monitoring and evaluation after the campaign.
• Tools for developing objectives, a Theory of Change, key messages and an elevator pitch.
• The practical steps for developing a campaign strategy using a case study and the tools and techniques used during the day.
•  An overview of how to influence local and central government, including MP’s and councillors.
• The importance of involving the media in campaigning.  Advice on how to create a good news story and work/ communicate with journalists, including creating press releases and using other techniques to gain media coverage.
• The potential uses of social media in boosting campaigns.

The training is led by the Sheila McKechnie Foundation (SMK), which has 12 years’ experience of training and supporting campaigners across the UK and Europe. Supported by the Voluntary Action Fund.