Social Media Essentials
Date:
Friday 4 August 2017 - 10:00 to 13:30
Venue:
Home-Start Renfrewshire and Inverclyde, 70 Back Sneddon Street, Paisley, PA3 2BY
Organiser:
Be Good Be Social
Be Good Be Social are able to deliver this free workshop thanks to sponsorship from the One Digital programme at SCVO and Home-Start Scotland. Workshop places are only available to charities working within a rural community.
Paisley has been selected as the workshop location as it allows charities across Renfrewshire and Inverclyde to access it from rural areas using public transport. They have a range of other workshops coming up.
This half-day workshop will help you ensure your social media activity is closely aligned to organisational goals. You'll come away from this session with an understanding of how social media can help your organisation achieve its aims, how you can protect your charity, staff and volunteers with a simple policy, which channels are key to your online presence and content planning techniques.
You'll also get a chance to get hands-on with Twitter - exploring the fundamentals, Lists, Hashtags and more - plus you'll learn what makes a Facebook Page or Group really work for a third sector organisation.
There's also time allocated for an open discussion session, allowing us to explore specific topics set by the group. This could be a particular channel like LinkedIn, Snapchat or Instagram or it could be an issue you're facing in your organisation.
This training will help you to:
- Understand the benefits of using social media
- Develop a social media strategy
- Get hands-on with Twitter
- Understand the role of your website, blogging and video & audio content.
- Explore a range of channels like Facebook, Twitter, Snapchat, Instagram, LinkedIn, e-Newsletters and more
Please bring a laptop, tablet or smartphone to take part in the hands-on sessions.
Coffee, tea and biscuits provided but lunch is not - please feel free to bring a packed lunch for after the workshop. There are also lots of great lunch options close to the venue.
One Digital
As a bonus for all those who attend you will come away from the session with tons of information from the One Digital team to help your organisation get the most out of digital, including:
- Digital participation charter information
- How to access the digital participation library resources
- How signing-up to Good HQ can benefit your organisation
- Understanding the importance of digital leadership
About the trainer
Ross is the founder of Be Good Be Social training and events, as well as Director of Third Sector Lab. He has worked with a wide range of charity and public sector clients on social media strategy, including Relationships Scotland, SCVO, Oxfam Scotland, Enable Scotland, and Breakthrough Breast Cancer. Ross also sits on Foundation Scotland's Impact and Innovation Committee and is Chair of Comic Relief's Community Cash Glasgow funding panel.
Price:
Free
Categories:
Location:
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Be Good Be Social are able to deliver this free workshop in partnership with Rural Wisdom thanks to sponsorship from the One Digital programme at SCVO and Home-Start Scotland.
Brechin has been selected as the workshop location as it allows charities across Angus to access it from rural areas using public transport. They have a range of other workshops coming up.
This workshop is from 1-4pm. They are also running an evening workshop from 4.30-7.30pm on the same day.
Please contact shona@otbds.org if you have any questions.
About the workshop
Video can bring your charity's stories and events to life. Join this practical half-day workshop to learn the basics of simple video and audio storytelling.
This workshop is for staff, volunteers and service users of charities and community groups around Angus.
The workshop will cover:
- interview skills
- shooting and editing video and audio
- tips on equipment
- how to upload and share your content online
Everything you do will use the equipment you carry in your pocket. You'll look at tools, techniques, channels and beyond. If you have a smartphone, please bring it with you (but don't worry if you don't have one).
Coffee, tea and biscuits provided. Two free places per organisation.
One Digital
As a bonus for all those who attend you will come away from the session with tons of information from the One Digital team to help your organisation get the most out of digital, including:
- Digital participation charter information
- How to access the digital participation library resources
- How signing-up to Good HQ can benefit your organisation
- Understanding the importance of digital leadership
About the trainer
Rosie McIntosh has worked in charity communications for the last decade. She has held senior communications roles at the Mental Welfare Commission, Oxfam, ENABLE Scotland and Mercy Corps as well as with a range of Third Sector Lab clients. Rosie is also the Project Lead for NHS GGC's Mindwaves project. Rosie's focus is on telling stories to achieve social change, whether through traditional media, online or using video and audio.
-
Be Good Be Social are able to deliver this free workshop thanks to sponsorship from the One Digital programme at SCVO and Home-Start Scotland. Workshop places are only available to charities working within a rural community.
Aberdeen has been selected as the workshop location as it allows charities across the North East to access it from rural areas using public transport. They have a range of other workshops coming up.
This half-day workshop will help you ensure your social media activity is closely aligned to organisational goals. You'll come away from this session with an understanding of how social media can help your organisation achieve its aims, how you can protect your charity, staff and volunteers with a simple policy, which channels are key to your online presence and content planning techniques.
You'll also get a chance to get hands-on with Twitter - exploring the fundamentals, Lists, Hashtags and more - plus you'll learn what makes a Facebook Page or Group really work for a third sector organisation.
There's also time allocated for an open discussion session, allowing us to explore specific topics set by the group. This could be a particular channel like LinkedIn, Snapchat or Instagram or it could be an issue you're facing in your organisation.
This training will help you to:
- Understand the benefits of using social media
- Develop a social media strategy
- Get hands-on with Twitter
- Understand the role of your website, blogging and video & audio content.
- Explore a range of channels like Facebook, Twitter, Snapchat, Instagram, LinkedIn, e-Newsletters and more
Please bring a laptop, tablet or smartphone to take part in the hands-on sessions.
Coffee, tea and biscuits provided but lunch is not - please feel free to bring a packed lunch for after the workshop. There are also lots of great lunch options close to the venue.
One Digital
As a bonus for all those who attend you will come away from the session with tons of information from the One Digital team to help your organisation get the most out of digital, including:
- Digital participation charter information
- How to access the digital participation library resources
- How signing-up to Good HQ can benefit your organisation
- Understanding the importance of digital leadership
About the trainer
Ross McCulloch is the founder of Be Good Be Social training and events, as well as Direcor of Third Sector Lab. He has worked with a wide range of charity and public sector clients on social media strategy, including Relationships Scotland, SCVO, Oxfam Scotland, Enable Scotland, and Breakthrough Breast Cancer. Ross also sits on Foundation Scotland's Impact and Innovation Committee and is Chair of Comic Relief's Community Cash Glasgow funding panel.
