Scotland Loves Local Goes Digital

A scheme aimed at boosting trade in town and city centres is going digital.

Scotland Loves Local (SLL) gift cards can be loaded with credit and used in participating shops and businesses within users’ local council area.

Now the Scottish Government is investing £250,000 to enable the cards to operate digitally via devices such as mobile phones.

By going digital, the cards can be used by businesses to reward loyal customers and encourage repeat custom. The new system may also be made compatible with transport providers’ ticketing systems, allowing relatives or businesses to gift train and bus fares into town centres for shopping trips.

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